Sergio Lugo

• provides oversight and monitoring of web and digital properties
• leads web content development and implements UX/UI and SEO/SEM best practices
• develops compelling content based on the school’s strategic communication priorities
• manages digital media strategy for Dean’s Office priority projects
• collaborates with AYSPS units, GSU PRMARCOM, and external partners
• applies analytics to identify trends and service key audiences
• manages editorial calendar on AYSPS’s website and digital distribution platforms
• implements strategies to achieve maximum digital and social reach among prospective and current students, alumni, peer institutions, and media